Strategic Marketing Audit

Where has your marketing been?

Have your past marketing efforts allowed you to attract new customers, generate repeat business or increase the degree your customers or members work with you instead of your competitors?  The impact of your marketing relyies on having a strong positioning, mission and strategy and a simple audit will identify strengths and room for improvement.

Where are you, today?

Do you and your staff possess unique skills, an undisputable reputation, or the largest franchise in your market or category?

How have you responded to marketplace needs?

How does your staff dress to meet customers, answer the phone and respond to complaints? 

The Shimoda Group will review your technical uniqueness, service benchmarks, and training efforts on your positioning and customer relationships, so you can maximize your value to your customers.

Where do you plan to go?

Whether you want to duplicate past success in  a new city, add services to your assortment or launch a program to defend against competition, the Strategic Marketing Audit will provide a ready reference for planning and a tool to help you focus on profitable brand growth.